BrandBase is a global full-service, creative production company renowned for brand experiences. We create big and bold concepts that enable brands to dare more, do more and achieve more by leveraging the power of brand-owned experiences. Our campaigns, events and experiences are carefully crafted to consistently amaze, surprise & engage audiences around the world, making the brands we work for more successful.
One action-packed festival of science and technology to inspire a new generation. The third edition of Generation Discover Festival took place at the Malieveld in The Hague. During this five-day festival, 35,000 young people are introduced to science, technology and innovation in truly unique, instructive but playful way. In the futuristic domes visitors can generate energy on a kinetic dance floor or join one of the many workshops organised by a large number of 20 partners. Concept and production by BrandBase.
Game Changers: individuals or innovations that change the game. Forever.
More than 300 million tennis balls are produced every year. An insane amount, of which almost nothing gets recycled. ABN AMRO stimulates the transition to a circular economy. So, this year, we have given old tennis balls a new purpose. We presented 4 new Game Changers at the World Tennis Tournament in Rotterdam: the Circular sneaker, a tennis racquet vibration dampener, a bluetooth speaker and a sustainable roof tile.
In just 100 years, the population of tigers living in the wild has decreased by 97 percent. By 2017, a mere 3,900 wild tigers were left… We took an issue that’s really important to the target audience – fashion – and used that as our way in, highlighting the drastically low number of tigers with an equally limited edition of unique shirts, designed by Dutch top designer Bas Kosters. 3,900 tigers = 3,900 shirts. The shirt was presented at the main show during the Amsterdam Fashion Week.